mentalport privacy policy
Status: September 18, 2023
Table of contents
- person responsible
- Overview of processing
- Relevant legal bases
- Safety measures
- International data transfers
- Deletion of data
- Rights of data subjects
- Use of cookies
- Business services
- Vendors and services used in the course of business
- Provision of online services and web hosting
- Blogs and publication media
- Contact and request management
- Newsletters and electronic notifications
- Promotional communication via e-mail, post, fax or telephone
- Web analysis, monitoring and optimization
- Presences on social networks (social media)
- Plug-ins and embedded features and content
person responsible
Mentalport GmbH
Trippstadter Strasse 110
67663 Kaiserslautern
Responsible for data protection law: Tim Kleber
email address: kontakt@mentalport.de
Impressum: https://www.mentalport.health/imprint
Relevant legal bases
Relevant legal bases under the GDPR: The following is an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that, in addition to the regulations of the GDPR, national data protection requirements may apply in your or our country of residence or home. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.
- Consent (Article 6 (1) (a) GDPR) - The person concerned has
your consent to the processing of personal data concerning you for a specific purpose or several specific purposes
Ben. - Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures taken at the request of the data subject.
- Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary to fulfill a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act — BDSG). In particular, the BDSG contains special rules on the right to information, the right to deletion, the right of objection, the processing of specific categories of personal data, processing for other purposes and transmission and automated decision-making in individual cases, including profiling. In addition, state data protection laws of the individual federal states may apply.
Note on the validity of the GDPR and Swiss DSG: This data protection notice is intended both to provide information in accordance with the Swiss Federal Data Protection Act (Swiss DSG) and the Basic Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used due to the wider geographical application and comprehensibility. In particular, instead of the terms “processing” of “personal data”, “overriding interest” and “particularly sensitive personal data” used in the Swiss DSG, the terms “processing” of “personal data” as well as “legitimate interest” and “special categories of data” are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss DSG within the scope of the Swiss DSG.
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the persons concerned.
Types of data processed
- inventory data.
- payment details.
- contact details.
- Content data.
- Contract data.
- usage data.
- Meta, communication and procedural data.
Categories of affected persons
- customers
- interested parties.
- communication partner.
- user.
- Business and contract partners.
Purposes of processing
- Provision of contractual services and fulfilment of contractual obligations.
- Contact requests and communication.
- safety measures.
- direct marketing.
- Range measurement.
- Office and organizational procedures.
- Managing and responding to inquiries.
- feedback.
- marketing.
- Profiles with user-related information.
- Provision of our online offering and user-friendliness.
- Information technology infrastructure.
Safety measures
In accordance with legal requirements, taking into account the state of the art, implementation costs and the nature, scope, circumstances and purposes of processing as well as the different chances of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk.
The measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, availability and separation of data relating to it. We have also set up procedures that ensure the exercise of data subject rights, deletion of data and responses to data risks. We also take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through privacy-friendly default settings.
TLS encryption (https): To protect your data transmitted via our online offering, we use TLS encryption. You can recognize such encrypted connections by the prefix https://in the address bar of your browser.
International data transfers
Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place as part of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for data transfer. In addition, data transfers only take place if the level of data protection is otherwise ensured, in particular by standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), express consent or, in the case of contractual or legally required transfer (Art. 49 para. 1 GDPR). In addition, we will provide you with the principles of third-country transfers with the individual providers from the third country, with the appropriate decisions taking priority as the basis. Information on transfers to third countries and existing adequacy decisions can be found in the information offered by the EU Commission:
https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de.
EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA as part of the adequacy decision of 10.07.2023. The list of certified companies and further information about the DPF can be found on the website of the US Department of Commerce at
https://www.dataprivacyframework.gov/ Remove (in English). As part of the data protection policy, we will inform you which service providers we use are certified under the Data Privacy Framework.
Deletion of data
The data processed by us will be deleted in accordance with legal requirements as soon as their consent permitted for processing is withdrawn or other permits no longer apply (e.g. if the purpose of processing this data has ceased to apply or they are not necessary for the purpose). Unless the data is deleted because it is necessary for other and legally permitted purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. Our data protection information may also contain further information on the storage and deletion of data, which applies primarily to the respective processing operations.
Rights of data subjects
Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
- Right of objection: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data relating to you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
- Right of withdrawal in case of consent: You have the right to withdraw any consent you have given at any time.
- Right to information: You have the right to request confirmation as to whether the relevant data is being processed and to receive information about this data as well as further information and a copy of the data in accordance with legal requirements.
- Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
- Right to delete and restrict processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with legal requirements.
- Right to data portability: You have the right to receive data relating to you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
- Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, place of work or place of the alleged infringement, if you believe that the processing of personal data relating to you is contrary to the requirements of the GDPR.
Use of cookies
Cookies are small text files or other memory notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, a shopping cart content in an e-shop, the content accessed or functions used on an online offer. Cookies can also be used for various purposes, e.g. for the purpose of the functionality, security and convenience of online offers and the preparation of analyses of visitor flows.
Cookie management service used:
https://finsweet.com/cookie-consent
Information on consent: We use cookies in accordance with legal requirements
Set regulations. We therefore obtain prior consent from users, unless this is required by law. Consent is in particular
re not necessary if saving and reading out the information, i.e.
including cookies, are absolutely necessary to give users one of them
expressly requested telemedia service (i.e. our online offer) available
to make a statement. Strictly necessary cookies usually include cookies
Kick with functions that improve the display and operability of the online offer, the
load balancing, security, saving preferences and selection options
Features of users or similar with the provision of the main and secondary
relate to the functions of the online offer requested by users-
serve the purposes. The revocable consent is given to users
Clearly communicates and contains the information about the respective cookie
Zung.
Information on legal bases of data protection law: The legal basis on which data protection law we process users' personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in operating our online offer and improving its usability) or, if this is done as part of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we process cookies in the course of this privacy policy or as part of our consent and processing processes.
Storage period: With regard to storage time, the following types of cookies are differentiated:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and has closed their device (e.g. browser or mobile application).
- Persistent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. User data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on withdrawal and objection (so-called “opt-out”): Users can withdraw their consent at any time and object to processing in accordance with legal requirements. For this purpose, users can, among other things, restrict the use of cookies in their browser settings (although this may also restrict the functionality of our online offering). You can also object to the use of cookies for online marketing purposes via the websites
https://optout.aboutads.info and
https://www.youronlinechoices.com/ be explained.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
Further information on processing processes, procedures and services:
- Processing of cookie data based on consent: We use a cookie consent management process, in which user consents to the use of cookies, or the processing and providers mentioned as part of the cookie consent management process, can be obtained and managed and withdrawn by users. The declaration of consent is saved so that we do not have to repeat the request again and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The period of storage of consent may be up to two years. Here, a pseudonymous user ID identifier is created and saved at the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) and the browser, system and device used; legal basis: consent (Art. 6 para. 1 p. 1 lit. a) GDPR).
Business services
We process data from our contract and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships and related measures and as part of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data to fulfill our contractual obligations. In particular, this includes obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other performance problems. In addition, we process the data to maintain our rights and for the purpose of administrative tasks associated with these obligations and business organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as in security measures to protect our contractual partners and our business operations from misuse, risk of their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contract partners to third parties to the extent necessary for the above purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, e.g. for marketing purposes, as part of this privacy policy.
We will inform the contract partners which data is required for the above purposes before or as part of data collection, e.g. in online forms, through special identification (e.g. colors) or symbols (e.g. asterisks, etc.), or personally.
We delete the data after expiry of legal warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for legal archiving reasons. The legal storage period is ten years for tax-relevant documents as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions and other organizational documents and accounting documents required to understand these documents and six years for commercial and business letters received and reproductions of the commercial and business letters sent. The period begins at the end of the calendar year in which the last entry in the book was made, the inventory, the opening balance sheet, the annual financial statements or the management report was prepared, the commercial or business letter was received or sent or the accounting document was created, the recording was made or the other documents were created.
Insofar as we use third-party providers or platforms to provide our services, the business conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between users and providers.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact details (e.g. e-mail, telephone numbers). Contract data (e.g. subject matter of contract, duration, customer category).
- Affected persons: interested parties. Business and contract partners.
- Purposes of processing: Provision of contractual services and performance of contractual obligations; contact requests and communication; office and organization procedures. Managing and responding to inquiries.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); legal obligation (Art. 6 para. 1 p. 1 lit. c) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Project and development services: We process the data of our customers and clients (hereinafter uniformly referred to as “customers”) to enable them to select, purchase or commission the selected services or works as well as related activities as well as their payment and provision, execution or provision.
The required information is as such within the framework of the order, order process
or comparable conclusion of contract and include the
Provision of services and billing required information as well as contact information
actions to be able to hold any consultations. As far as we have access to
receive information from end customers, employees or other persons,
we process them in accordance with legal and contractual requirements;
Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR). - Offering software and platform services: We process the data of our users, registered users and any test users (hereinafter uniformly referred to as “users”) in order to be able to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our offer and to be able to further develop it. The required information is marked as such in the context of the conclusion of an order, order or comparable contract and includes the information required for service provision and billing as well as contact information in order to be able to hold any consultations;
Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Vendors and services used in the course of business
As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers (“services” for short) in compliance with legal requirements. Their use is based on our interests in the orderly, lawful and legally secure performance of our services.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms). Contract data (e.g. subject matter of contract, duration, customer category).
- Affected persons: Customers; interested parties; users (e.g. website visitors). Business and contract partners.
- Purposes of processing: Provision of contractual services and performance of contractual obligations. Office and organizational procedures.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Provision of online services and web hosting
We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transfer the content and functions of our online services to the user's browser or device.
- Types of data processed: usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offering and usability; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). safety measures.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Provision of online services on rented storage space: To provide our online service, we use storage space, computing capacity and software that we rent or otherwise obtain from an appropriate server provider (also known as a “web host”); legal bases: legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- Collection of access data and log files: Access to our online service is logged in the form of so-called “server log files”. The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid server overloading (in particular in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure server load and stability; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Deletion of data: Log file in information is stored for a maximum of 30 days and is then deleted or anonymized. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified. - Webflow: We use “Webflow” to host the site. Legal basis: Legitimate interests (Art. 6 (1) (f) GDPR).
- YouTube video embedding: We're embedding videos from YouTube. When you play the video, information is transmitted to YouTube (Google LLC), including your IP address. Data categories: IP address, usage behavior. purpose: Provide video content on the website. legal basis: Art. 6 para. 1 lit. f DSGVO (legitimate interest).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers' data is processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection policy.
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and performance of contractual obligations; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Contact and request management
When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) and within the framework of existing user and business relationships, the information provided by the inquiring persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: communication partner.
- Purposes of processing: Contact requests and communication; management and response to inquiries; feedback (e.g. collecting feedback via online form). Provision of our online offer and ease of use.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Further information on processing processes, procedures and services:
- contact form: When users contact us via our contact form, e-mail or other means of communication, we process the data provided to us in this context to process the submitted request; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
- HubSpot: Customer management and process and sales support with personalized customer service with multi-channel communication, i.e. management of customer inquiries from various channels as well as with analysis and feedback functions; service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; legal bases: contract fulfilment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 p. b) GDPR), legitimate interests (Art. 6 para. 1 p. b) GDPR), legitimate interests (Art. 6 para. 1 p. b) GDPR), legitimate interests (Art. 6 para. 6 para. 1 p. b) GDPR), legitimate interests (Art. 6 para. 1 p. b) GDPR), legitimate interests (Art. 6 para. 1 p. b) GDPR), legitimate interests (Art. 6 para. 6 para.. 1 p. 1 lit. f) GDPR); website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Order processing contract: https://legal.hubspot.com/dpa. Basis for third-country transfer: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://legal.hubspot.com/dpa).
- Hubspot Chat: We use HubSpot Chat to handle direct customer inquiries. HubSpot stores user data that is necessary to contact you, such as IP address and communication content. Data categories: contact information, IP address, usage behavior. purpose: Customer communication. legal basis: Art. 6 para. 1 lit. f DSGVO (legitimate interest in customer service).
Newsletters and electronic notifications
We only send newsletters, emails and other electronic notifications (hereinafter “newsletters”) with the consent of the recipients or legal permission. If the content of the newsletter is specifically described as part of a subscription to the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient if you
Provide your email address However, we may ask you to provide a name in order to address you personally in the newsletter, or further information, provided that this is for
purposes of the newsletter are necessary to carry out.
Double opt-in process: In principle, registration for our newsletter takes place in a so-called double opt-in procedure. This means that after signing up, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the email address in a blocked list (so-called “block list”) for this purpose alone.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been completed correctly. Where we engage a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure delivery system.
Content:
Information about us, our services, promotions and offers.
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status). usage data (e.g. websites visited, interest in content, access times).
- Affected persons: communication partner.
- Purposes of processing: Direct marketing (e.g. via email or post).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
- Objection option (opt-out): You can cancel the receipt of our newsletter at any time, i.e. withdraw your consent or object to further receipt. You can either find a link to cancel the newsletter at the end of each newsletter or you can use one of the contact options listed above, preferably e-mail.
Further information on processing processes, procedures and services:
- Measurement of open and click rates: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is first collected.
This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Opening rates and click rates are measured and measurement results are stored in user profiles via Hubspot and Mail-Chimp.
Legal bases: Consent (Art. 6 (1) (a) GDPR). - HubSpot: email delivery and automation services; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.hubspot.de; Privacy statement: https://legal.hubspot.com/de/privacy-policy; Order processing contract: https://legal.hubspot.com/dpa. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://legal.hubspot.com/dpa)
- Mailchimp: email delivery and email delivery and automation services; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://mailchimp.com; Privacy statement: https://mailchimp.com/legal/; Order processing contract: https://mailchimp.com/legal/; Basis for transmission to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (provided by service provider). More information: Special safety measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.
Promotional communication via e-mail, post, fax or telephone
We process personal data for the purposes of advertising communication, which can be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.
Recipients have the right to withdraw their consent at any time or to object to promotional communication at any time.
After revocation or objection, we will store the data required to prove previous authorization to contact or send you information for up to three years after the end of the year of withdrawal or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. On the basis of the legitimate interest in permanently observing the user's revocation or objection, we also store the data required to avoid being contacted again (e.g. email address, telephone number, name, depending on the communication channel).
- Types of data processed: Inventory data (e.g. names, addresses). Contact data (e.g. e-mail, telephone numbers).
- Affected persons: communication partner.
- Purposes of processing: Direct marketing (e.g. via email or post).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Web analysis, monitoring and optimization
Web analysis (also known as “reach measurement”) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or age, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite them to be reused. We can also understand which areas need optimization.
In addition to web analysis, we can also use test methods to test and optimize different versions of our online offering or its components, for example.
Unless otherwise stated below, profiles, i.e. data summarized about a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes in particular websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data with us or with the providers of the services we use, location data may also be processed.
The IP addresses of users are also stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.
- Types of data processed: usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, identification of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Google Analytics 4: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed during one or more usage processes, which search terms they have used, have accessed them again or have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, and cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the city's derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). In EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. They are not logged, are not accessible and are not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms/; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms); Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated. More information: https://privacy.google.com/businesses/adsservices (types of processing and data processed).
We also use Google Analytics for remarketing purposes by collecting pseudonymous usage data to display personalized advertising within the Google advertising network, with Google using the information collected to place targeted advertisements based on users' previous interactions with our online offering. - Using lead feeder technology: On this website, data is collected and stored for marketing, market research and optimization purposes using Leadfeeder technology from Leadinfo/Team.Blue GmbH on the basis of the legitimate interests of the website operator (Art. 6 para. 1 lit. f GDPR). For this purpose, Javascript-based code is used, which is used to collect company-related data and use it accordingly. The data collected using this technology is encrypted using a non-recoverable one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website. The data stored as part of Leadfeeer will be deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any legal storage requirements. You can object to the collection and storage of data at any time with effect for the future by clicking this link https://www.leadinfo.com/de/opt-out/ Click to prevent Leadfeeder from collecting data within this website in the future. An opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click on this link again.
Presences on social networks (social media)
We maintain online presences within social networks and, within this framework, process user data in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the area of the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that correspond to the presumed interests of the users. For these purposes, cookies are usually stored on users' computers, in which user behavior and interests are stored. In addition, data can also be stored in the usage profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Contact requests and communication; feedback (e.g. collecting feedback via online form). marketing.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
Plug-ins and embedded features and content
We integrate functional and content elements into our online offering, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).
Integration always requires that the third-party providers of this content process the users' IP addresses, as they would not be able to send the content to the browser without the IP address. The IP address is therefore required to display these contents or functions. We make every effort to only use content whose respective providers only use the IP address to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, the time of visit and further information on the use of our online offering, as well as be linked to such information from other sources.
- Types of data processed: usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offer and usability.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Google Fonts (provided on our own server): provision of font files for the purpose of a user-friendly presentation of our online offer; Service provider: The Google fonts are hosted on our server, no data is transmitted to Google; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
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