Employer Branding Requirements: How a Psychological Risk Assessment Makes the Difference

In today's working world, employees' expectations of their employer have changed significantly. Employer branding is no longer just a question of salary and benefits. Instead, aspects such as corporate values, working climate and, above all, the mental health of employees are increasingly in the foreground. The question is: How can companies meet these requirements and at the same time meet their employer brand strengthen?

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What employees expect from their employer

1. Appreciation and transparency: Employees want transparent communication and genuine appreciation for their work from their employer. An open corporate culture, which offers regular feedback and clear lines of communication, is crucial for a positive work environment.
2. Health and wellness offers: Mental and physical health is increasingly regarded as an important part of working life. Offers such as flexible working hours, home office options and wellness programs are therefore essential.
3. Equal opportunities and development opportunities: Employees attach great importance to fair development opportunities and the opportunity to develop professionally and personally. Professional development programs and clear career paths are particularly important here.
4. Work-life balance: Die Balancing professional and private requirements is a key factor. Companies that offer flexible working hours and support in balancing work and family can score points here.

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The role of mental health risk assessment

One psychological risk assessment is a valuable tool for systematically recording and improving mental health in the workplace. It helps to identify potential stress factors and develop measures to reduce the psychological burden on employees.

1. Identification of risks: Through regular risk assessments, companies can identify risk factors at an early stage that could impair the well-being of employees. This enables proactive measures to improve the working environment.
2. Stress management measures: The risk assessment provides valuable data to develop targeted stress management programs and support measures. This includes, for example, training on stress management, coaching offers and flexible working time models.
3. Increasing employee satisfaction: A healthy work environment and the feeling that the employer cares about the mental health of its employees lead to greater satisfaction and motivation. This not only strengthens the employer brand, but also contributes to employee loyalty.
4. Involvement in employer branding: Companies that take psychological risk assessments seriously and implement appropriate measures can do so as part of their Employer branding strategy communicate. This shows potential and existing employees that the company not only values external factors, but also the well-being of its employees.

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How mentalport supports companies in mental risk assessment

mentalport offers a comprehensive platform to support companies in mental risk assessment. The platform enables detailed recording and analysis of psychological stress in the workplace and provides recommendations for action to improve the working environment.

1. Systematic recording: With intelligent analysis tools, mentalport can help identify potential stress factors and develop targeted measures.
2. Derivation of measures and coaching: The platform helps to derive concrete measures to reduce stress and burdens and offers personalized & automated Occupational safety measures that are tailored to the needs of employees. At the push of a button, mentalport is the only solution behavioural prevention measures legally secure & around in real time.
3. Anonymous feedback: Employees can provide anonymous feedback, which is used to continuously improve working conditions. This promotes an open and trusting working environment.
4. Integration into employer branding: By using mentalport and successfully implementing measures to improve mental health, companies can strengthen their employer brand and position themselves as a responsible and attractive employer.

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conclusion

The employer branding requirements of employees are diverse and go far beyond financial incentives. A targeted psychological risk assessment is a decisive step towards meeting changing expectations and at the same time strengthening employer branding. With mentalport, you have a powerful tool at hand to promote mental health in the workplace and take your employer brand to a new level. Invest in the well-being of your employees and benefit from a stronger bond, higher satisfaction and a positive employer brand.

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Photo by Maxime Agnelli upon Unsplash