The world of work has changed drastically in recent years. Globalization, digitization, geopolitical conflicts and an ever accelerating pace are demanding more from employees today than ever before. In this dynamic and often stressful environment, the mental well-being of the workforce is becoming a decisive success factor for companies. This is proven by McKinsey Organizational Health Index from 2023.
But the methods used to address these challenges have not evolved equally. Traditional, course-based approaches to mental health management prove to be rigid, inflexible, and often ineffective. Courses follow a linear pattern, which cannot be adapted to individual situations, challenges and preferences depending on personality. mentalport's individual and anonymous approach offers an innovative and sustainable solution that meets the changing needs of employees and companies.
Traditional health courses are often rigid and inflexible. They follow a fixed schedule and offer little room for individual adjustments. This rigid structure does not fit into the dynamic and often hectic working life of many people. According to the Deloitte study on human capital trends 57% of respondents state that traditional approaches no longer meet today's requirements for flexibility and individualization.
In addition, Deloitte's Mental Health & Well-Being Report (2022) shows that only 38% of employees voluntarily participate in traditional health programs such as a health circle, which is often due to a lack of relevance and lack of time.
The needs of employees have changed. At a time when flexibility and personalization are crucial, healthcare offerings require new concepts. Deloitte's Global Human Capital Study (2023) shows that personalized and customizable programs can increase participation rates by up to 60%.
mentalport's approach enables employees to access a wide range of resources anonymously at any time. This flexibility is particularly important, as previous effectiveness analyses by mentalport show that our tailor-made in-app approaches can increase the effectiveness of health measures by up to 45%.
It was found that a significant increase in well-being can be achieved for 35% of all users in the first three months. This is primarily achieved through the mental coach's short and proactive interventions within the mentalPORT app. This also results in a long-term usage rate, with an average of 75% of employees still using the app regularly even after the first three months.
A central aspect of the risk assessment of psychological stress (GB Psyche) is legal protection. Traditional, general courses do not meet the specific requirements of the legal requirements under 89/391 EEC for the integration of behavioral preventive occupational safety measures as part of the GBU Psyche. According to the Federal Institute for Occupational Safety and Health (BAuA) Tailored and documented approaches are required to meet legal requirements and at the same time effectively promote mental health (BAuA, 2020).
mentalport's individual approach offers a structured, documented solution that both meets legal requirements and addresses the individual needs of employees. This methodology not only helps to improve wellbeing, but also ensures that companies meet their obligations under GB Psyche.
A key aspect for companies when deciding on mental health management is the return on investment (ROI). Die Harbinger consulting analysis shows that companies can achieve an average return of 5. 5:1 on their investments through effective BGM measures (Harbinger Consulting, 2023). This means that for every euro invested in occupational health management, around five euros in cost savings and productivity gains are returned.
According to the Deloitte Global Impact Report Can a comprehensive mental health strategy not only increase productivity, but also reduce absenteeism and improve employee retention (Deloitte, 2023). The 2022 Deloitte Mental Health Report underlines that companies that invest in the mental health of their employees benefit from significant financial benefits in the long term, including a significant reduction in absences due to illness and improvements in employee satisfaction. With individualized approaches, an ROI of 11:1 is even possible here (Deloitte, 2022).
The effectiveness of mentalport's individual and anonymous approach is reflected in the satisfaction and increased well-being of users. Evidence so far shows that 85% of employees are on average willing to participate in anonymous health programs. These findings are supported by the Deloitte Mental Health & Well-Being Report 2022.
Anonymous support reduces stigma and increases the willingness to use health services. The combination of psychological coaching, digital support and data-based analysis enables continuous adjustment of measures to the current needs of employees. This leads to a significant increase in effectiveness and the number of participants.
In a working world that is becoming increasingly complex and dynamic, flexible and individual solutions in mental health management are required. Traditional, course-based approaches can no longer meet current requirements. mentalport's individual and anonymous approach offers an innovative solution that meets both the needs of employees and the legal requirements of companies. By using modern technologies and focusing on tailored support, mentalport creates an environment in which mental health is actively promoted and protected — a clear advantage for employees and companies alike.
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Photo by Vitaly Gariev upon Unsplash
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Tim Kleber is CEO and co-founder of mentalport. As a mechanical engineer, business psychologist and data scientist, he combines technical precision with psychological expertise. His specialization: psychological risk assessment (GBU Psyche) in accordance with §5 ArbSchG and ISO 45003-compliant implementation in companies. After his own auditor experience in occupational safety, he and the mentalports team developed anonymous infrastructure for mental wellbeing management - today used by over 50 companies to reduce psychologically related downtime and active wellbeing management.
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